Recently the Ecopreneurist – a klnd of greenish musingplace cum ideas marketplace online – was promoting an app and website that invites people to map oases of calm – musingplaces (?). People value and feel a sense of ownership for musingplaces for vast variety of reasons.
A person might want to find some information on a particular topic or place, or simply to be entertained. They may want a "third place" , somewhere other than home or their workplace to engage socially, somewhere they can relax and somewhere to socialise with friends – a place to meet and muse ... their Community of Ownership & Interest.
Sometimes some people may just want a place to be quiet, a refuge from the noise and hustle of the urban environment or anywhere that precludes quiet contemplation.
Stereopublic's website says, "Welcome to a quieter world. People from many cities across the earth have been adding spaces of solace and retreat for you to find. Use the map to find your own space." The app includes original music compositions, musingplaces tagged by the crowd, some include an image other simply GPS coordinates.
In the end 'the app' is a MARKETINGtool for the musingplace concept in a 21st C kind of way. The question hanging in the air is when will musingplaces proactively adopt this app as a MARKETINGtool? The answer probably is only when it cannot be ignored anymore but by then the musers will have worked out where they are welcome and where they are not.
Musing right along: how many people have their own secret third place in a musingplace somewhere, where do they go to find some peace, some solace, some stimulation, whatever? It is going to be interesting to see how many musingplaces, courtyards, gardens, country houses or historic sites or other third places show up on this MARKETINGtool dedicated to alerting us to their presence.
All this will be one more way to measure marketing outcomes in a digital KPI kind of way. Crowdsourcing is the way of the world and only lazy or out of work marketers can ignore this newish social phenomena.
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